How Stories Meet People
The Audience Exchange works with screenwriters, producers and creative teams during development, helping to understand who your audience is and why they will engage with the project.
Start a conversationAbout
The Audience Exchange brings over 25 years of experience across the Australian screen industry, from studio marketing at Universal and UIP, to communications at Animal Logic, to 15 years at Screen Australia managing distribution funding and support programs.
The Audience Exchange exists because most audience thinking happens too late. Every film has an audience, but too often that audience is smaller than expected because the question "who is this for?" came too late. We get involved during development, when there's still time to let audience insight shape the work itself.
"I've spent my career sitting at the intersection of two worlds, project funding and film marketing, and I've learned that great stories don't connect with audiences by accident. They're built from the beginning. That's what The Audience Exchange is about."
Ant Grundy, Founder
Services
Structured workshops helping creative teams understand who their audience is, not just demographically, but psychographically. Who are these people? What do they believe? What draws them to stories like yours? What do they need in exchange?
For: screenwriters, producers, directors.Curriculum design and facilitation for screen industry training programs and educational institutions, embedding audience thinking into how the next generation of storytellers learns their craft.
For: film schools, industry bodies and tertiary institutions.One-on-one support for producers and production companies, at any stage of production. From positioning a project for funding applications to distribution strategy, testing and audience development plans.
For: producers, production companies, screen agencies.Approach
Every project and every story is different. We start by understanding your creative vision, your instincts and what you're trying to achieve.
We dig into the audience landscape, who's watching stories like yours, what they value and where the opportunities are in the market.
We develop a clear audience strategy that informs the project's direction; positioning, tone, key themes, without compromising artistic vision.
The work lands in development conversations, funding applications, pitch decks, and in how a screen story ultimately connects with the world.
Contact
Whether you have a specific project in mind or you're just curious about how audience development might help your practice, we're happy to have an initial conversation. No obligation, no jargon.
Drop us an email and we'll get back to you to arrange a time to chat about your project and how we can help.
Get in touch